The Faces Behind Familiar Design

A Complimentary Duo — The Creative & The Strategic

Wife-and-husband co-founders Lillian Hogue & Jordan Goodman each bring a unique set of skills & experiences that help harmoniously turn your vision into a distinct brand presence that captures attention and leaves a lasting impression.

About Lillian Hogue

The Creative Mind

Lillian has work with hundreds of clients across diverse industries to create branding, website design, & graphic design as unique as they are. With an artistic background and a strong foundation in technical, marketing, and communications skills, she has become a lucrative partner for clients looking to bring their vision to life.

Whether you’re a wedding photographer looking for timeless and classic design, or a restaurant owner who wants bold and bright colors. Your industry and style are her industry and style.

As a designer, there’s nothing she loves more than a new challenge. Let’s add your new website design to her list!

About Jordan Goodman

The Strategic Mind

Jordan has developed and leveraged the skills of communications, branding, and marketing to build audiences and grow business within music, mental health, and pro wrestling. He has used these skills to successfully introduce drumming to the fields of mental health and professional development with leading conferences and organizations.

Jordan formerly led communications and marketing for Ring of Honor Wrestling. During his tenure, ROH was the number two pro wrestling company in the world. Jordan communicated daily with millions of fans worldwide while responsible for overall messaging and public relations, digital and live event engagement, marketing campaigns, the branding of international events, and more. Before exiting in 2019, Jordan rebranded the company’s weekly television show, led branding and marketing of a sold-out event at Madison Square Garden, led production in creating hundreds of videos and commercials with millions of views, and worked with top media outlets such as ESPN, Sports Illustrated, Discovery, and hundreds of TV stations across the world.

Our Values

Awareness

Awareness is a guiding principle. We recognize the importance of looking inward to spark meaningful change. With curiosity and vulnerability, the studio brings light to the unseen—transforming the unconscious into conscious design choices that are impactful, intentional, and freeing.

Authenticity

At the heart of Familiar Design Studio is a commitment to self-love and radical acceptance. Embracing the process of unlearning old patterns and celebrating individuality is part of the journey. It’s the quirks, the edges, and the unique perspective that bring depth and meaning to each project. Being true to oneself is not only powerful—it’s revolutionary.

Connection

Connection—energetic, emotional, and collaborative—is foundational. We believe that true belonging begins with a connection to self. From there, deeper, more meaningful connections with clients and communities naturally emerge. This sense of “big picture” belonging is woven into every project.

Creativity

Creativity is an act of bold generosity. Our, imagination is the heartbeat of the work. Spontaneity and innovation are embraced as tools for problem-solving, storytelling, and connection. The result is design that doesn’t just look good—it resonates, inspires, and brings ideas vividly to life.

Independence

We value self-trust and inner resourcefulness. Building independence creates a solid foundation for dependable, joyful, and growth-oriented relationships—with clients, collaborators, and the world.

Joy

Joy—playful, purposeful, and ever-present—is essential. We believe that creativity thrives when joy is part of the process. It brings lightness to collaboration, fuels inspiration, and reminds us why we do what we do. This sense of delight and ease is infused into every step of our work, creating brands that feel just as good as they look.

Passion

We’re not interested in the surface level or the mundane. The studio is driven by a deep desire to explore what energizes and inspires. Living with purpose fuels creativity, motivation, and the ability to show up fully—both in life and in work. This is about feeling alive and creating from that place.